NOTÍCIAS, NOVIDADES E EVENTOS CRN

The Luxury Network: the next generation of marketing for luxury brands

October 12, 2009

The Luxury Network, the next generation of marketing for luxury brands, is launching into the Italian market. CRN Spa, the premium brand in the Ferretti Group portfolio, is the Main Partner while Condé Nast, prestigious editor of magazines and web sites, joined as the Media Partner. The three companies are already collaborating together to introduce the network within the luxury business community in Italy.

The Luxury Network is today the most exclusive and proactive private marketing club for luxury brands and high end service providers. All members work together, at senior director decision making level and in a non competitive environment, for mutual business and client development through a joint pre qualified high net worth target audience.

The Luxury Network's objective is simple: to create unique partnerships by facilitating co-operation and new business development activities between high end companies via affinity marketing, co branding, sponsorships, product placement, joint collaborations, lifestyle projects, B2B and B2C sales and networking events.

The Luxury Network Ltd. - Founded in London in 2007 by Kevin Rose e Andrew Lloyd, two established professionals in the luxury scenario in Great Britain, the UK community currently brings together 75 private companies, which represent all the exclusive products and services in the luxury market. The Luxury Network, operating also in the United States, Russia and in the Emirates, is internationally endorsed by the British Government arm "UK Trade & Investment" as an excellent innovation project. In Italy it is operating through the Management and Marketing Consultancy company Grid s.r.l.

CRN - CRN, the acronym of "Costruzioni e Riparazioni Navali" was founded in 1963 and builds today fully customized mega yachts, in steel and aluminium, from 46 to 85 metres and two lines of semi-custom vessels in composite. The Ancona shipyard covers an area of about 81,000 square metres, of which approximately 35,000 roofed. Recognizable by the large volumes and the full-size open spaces looking at the sea as a terrace and a beach club at the stern, CRN yachts have been always a synonymous of exclusiveness and prestige. Professional approach, advanced technology, accurate and prestigious design, have launched CRN yachts on seas all over the world. The relationship set up between the Shipyard and the Client, fully reflecting the "custom-made" spirit of CRN yachts, contributes to the production of unique products: luxurious home on the sea.

Edizioni Condé Nast - Edizioni Condé Nast Spa is the Italian entity of Condé Nast International, worldwide leader in publishing the finest magazine in the word like Vogue, Vanity Fair, Glamour, Style.it, GQ, AD, Traveller, Wired among many others. Condé Nast's print and web portfolios set the benchmark for publishing excellence and define styles and modern living for millions of readers. Inspirational, innovative and influential - our magazines and web pages reach an audience that is highly targeted, qualified and widespread - the company now has a voice in 23 markets across the globe. Today, at the beginning of the 21st century, Condé Nast continues to lead the way in publishing innovation.

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